[ Tips ] 一分鐘使用導覽
商品編號： 9-514-071 出版日期： 2013/12/23 作者姓名： Teixeira, Thales S.;Kornfeld, Leora 商品類別： Marketing 商品規格： 11p 再版日期： 2016/03/25 地域： 產業： Information technology industry;Accommodations 個案年度： 2013 -
商品敘述：
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and write reviews on TripAdvisor, largely as a means of informing other consumers about their personal experiences, but also to praise or complain to hotels about their experiences. In response, hotels were investing more time and marketing budget on managing the quantity, quality and location of online reviews, with particular attention paid to TripAdvisor.
涵蓋領域：
Digital marketing;Advertising;Marketing communications;Customer satisfaction;Web-based technologies
相關資料：
, (9-516-045), 12p, by Thales S. Teixeira, Matthew Preble
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